Legal

Privacy Policy

Last updated: January 2026

1. Introduction

Friendmix ("we," "us," or "our") respects your privacy and is committed to protecting your personal data in compliance with the EU General Data Protection Regulation (GDPR), the Finnish Data Protection Act, and applicable Nordic privacy laws. This Privacy Policy explains how we collect, use, share, and protect information collected through friendmix.mom and any related services.

By using our platform, you agree to the practices described in this policy. If you do not agree with any part of this policy, please discontinue use of our website.

2. Data Controller

The data controller responsible for your personal information under this policy is:

Friendmix Nordic Office
Ruoholahdenkatu 8, 00180 Helsinki, Finland
Email: [email protected]
Phone: +358 45 7832 1945

3. Information We Collect

We collect different types of information depending on how you interact with our platform:

3.1 Information You Provide Directly

  • Contact information: Name, email address, subject, and message content submitted through our contact forms.
  • Partnership inquiries: Company name, role, and business details voluntarily provided.
  • Communications: Records of correspondence when you reach out by email or phone.

3.2 Information Collected Automatically

  • Technical data: IP address, browser type and version, operating system, screen resolution, time zone, and device identifiers.
  • Usage data: Pages visited, time spent on pages, referral source, navigation paths, and click activity.
  • Cookies and tracking: Information stored via cookies and similar technologies (see our Cookies Policy).

3.3 Information from Third Parties

We may receive limited information from analytics providers, hosting services, and partners who help us operate the platform — always under strict data protection agreements.

4. Legal Basis for Processing

Under GDPR, we rely on the following lawful bases to process your data:

  • Consent: When you submit forms or accept cookies.
  • Legitimate interests: To operate, improve, and secure our platform.
  • Legal obligation: When required by applicable law.
  • Contractual necessity: When fulfilling collaboration requests.

5. How We Use Your Data

Your information is used to:

  • Respond to inquiries and provide requested information.
  • Improve the design, functionality, and content of our platform.
  • Send relevant updates about Estonian green-tech innovation (only with consent).
  • Monitor and prevent fraud, abuse, or security incidents.
  • Comply with legal, regulatory, and reporting obligations.
  • Conduct anonymized analytics to understand audience trends.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Data Sharing and Disclosure

We may share data only in the following limited circumstances:

  • Trusted service providers: Hosting, analytics, and email infrastructure providers operating under data processing agreements.
  • Legal compliance: When required by law, regulation, court order, or governmental request.
  • Business transfers: In the event of a merger, acquisition, or restructuring (with notice provided).
  • Protection of rights: To enforce our terms or protect the safety of users and the platform.

7. International Data Transfers

Our infrastructure is primarily based in the European Economic Area (EEA). Where data is transferred outside the EEA, we ensure that adequate safeguards — such as EU Standard Contractual Clauses — are in place to protect your information.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy:

  • Contact form submissions: up to 24 months after last interaction.
  • Analytics data: typically anonymized after 14 months.
  • Legal records: retained according to applicable statutory requirements.

You may request deletion of your data at any time (see Section 10).

9. Security of Your Data

We implement appropriate technical and organizational measures to protect your data, including:

  • TLS/SSL encryption for all data in transit.
  • Access controls limiting personnel access to personal data.
  • Regular security audits and infrastructure monitoring.
  • Secure backup procedures and incident response protocols.

While we take every reasonable precaution, no system is entirely secure. We encourage you to use strong passwords and protect your own devices.

10. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right of access: Request a copy of the data we hold about you.
  • Right to rectification: Correct inaccurate or incomplete data.
  • Right to erasure ("right to be forgotten"): Request deletion of your data.
  • Right to restrict processing: Limit how we use your data.
  • Right to data portability: Receive your data in a structured, machine-readable format.
  • Right to object: Object to certain types of processing, including direct marketing.
  • Right to withdraw consent: Withdraw previously granted consent at any time.
  • Right to lodge a complaint: File a complaint with your local data protection authority.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

11. Children's Privacy

Friendmix is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with information, please contact us so we can promptly remove it.

12. Third-Party Links

Our platform may contain links to third-party websites (such as featured startup sites). We are not responsible for the privacy practices of these external services. We encourage you to review their privacy policies before sharing information.

13. Automated Decision-Making

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on you.

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legislation, or our practices. The "Last updated" date at the top of this page indicates when revisions were made. Significant changes will be communicated via the website.

15. Contact Us

If you have questions, concerns, or requests regarding your privacy or this policy, please contact us:

📧 [email protected]
📞 +358 45 7832 1945
📍 Friendmix Nordic Office, Ruoholahdenkatu 8, 00180 Helsinki, Finland

For unresolved concerns, you may contact the Finnish Data Protection Ombudsman or your local supervisory authority.